TFEST. 1984
TRANSFORMERS
变形金刚
Mecha action / CollectibleAges 6–40
The flagship of instant recognition for SLG, shooters and competitive titles. A deep character library fits staged, multi-wave releases.
Top War × Transformers (2021)
HASBRO × IPVERSE · EST. 1923
HASBRO
PAWTUCKET, RI · SINCE 1923
Hasbro × Games: Licensing at Portfolio Scale
Transformers, Magic: The Gathering, Dungeons & Dragons, MONOPOLY, NERF, My Little Pony — a century of franchises behind one licensing pipeline. IPverse maps that portfolio onto your game's genre, audience and market.
- 1923
- Brand founded
- 9+
- Core brand lines
- 100,000+
- Collab events indexed
- 4
- Annual fan & licensing events
01 · PORTFOLIO
One window, twelve brand lines
A public-information overview of the Hasbro brand portfolio, and where each line fits a game.
MTGEST. 1993
MAGIC: THE GATHERING
万智牌
Strategy TCGAges 18–45
The strongest world-building library for cards, RPG and roguelike. Universes Beyond has proven crossover audiences at scale.
MTG × FINAL FANTASY (2025)
D&DEST. 1974
DUNGEONS & DRAGONS
龙与地下城
Tabletop RPG settingAges 18–40
The most open rules-and-lore system — a natural fit for CRPG, idle and management games.
Baldur's Gate 3 (2023)
MEST. 1935
MONOPOLY
地产大亨
Family board / Business simAll ages
A universally recognized symbol for casual and simulation. The casual side is already proven at global scale.
MONOPOLY GO! × Scopely (2023)
Brand lines above are compiled from public information and do not represent the official licensing scope. Licensable brands, categories and territories are subject to mutual business confirmation.
02 · TRACK RECORD
Games have already proven the portfolio
Selected public cases across categories — casual, cards, CRPG, SLG and shooters.
Results above are restated from public reporting and company filings. They are not performance commitments by IPverse or any partner.
Query it live on IPverse
Every name on this page is searchable in the platform — jump straight into the filtered results.
03 · OPPORTUNITY WINDOWS
Where the portfolio fits your genre
Genre-fit windows derived from IPverse's collab-event data. Scores are platform assessment, not official ratings.
Casual & hyper-casual
90%MONOPOLY · HASBRO GAME NIGHT
Instantly readable symbols and loop-friendly rules for merge, puzzle and idle titles.
RPG & cards
88%D&D · MAGIC: THE GATHERING
Deep lore, factions and rule systems ready for campaign-scale content.
SLG & shooters
82%TRANSFORMERS · G.I. JOE · NERF
High-recognition vehicles and arsenals for seasonal takeovers and battle passes.
Simulation & family
75%PLAY-DOH · LPS · MY LITTLE PONY
Warm, collectible casts for management, decoration and family co-play.
Why now
Casual boards are buying brands
MONOPOLY GO! proved casual players respond to board-game IP at massive scale.
Crossover sets are mainstream
Universes Beyond made outside-franchise crossovers a core Magic cadence.
China windows are open
Licensed IP keeps expanding in China's SLG and casual tops — with local launch know-how as the gate.
What IPverse brings
100,000+ collab cases
Event-level data across brands, genres, regions and seasons.
DeepMatch proposals
Turns your game brief into a licensing-grade proposal in hours.
China market coverage
Local launch, UA and compliance experience from Yodo1 operations.
04 · ACTIVATIONS
Where the brands meet their fans (and you)
Recurring fan and industry touchpoints worth planning your window around.
Typically H2
Hasbro Pulse Con
The fan-first showcase for brand news — a proven stage for first reveals.
Sync an in-game reveal trailer
Multi-city tour
MagicCon
Wizards of the Coast's touring convention (Las Vegas, Chicago, Amsterdam and more) for TCG and tabletop cores.
On-site demo & playtest
Typically Q3–Q4
Gen Con & PAX
Where tabletop and digital gaming audiences intersect — ideal for hands-on validation.
Playtest booth & creator meets
Q2 & Q4 · B2B
Licensing Expo / BLE / Shenzhen
The trade windows (Las Vegas, London, Shenzhen) where licensing deals first shake hands.
First business contact
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
Typical window · usually active months, subject to each year's schedule
05 · FUTURE ROADMAP
Windows ahead: 2026–2030
Milestone windows computed from brand founding years, public entertainment cadence, and the concept directions we would propose first.
Brand milestone windows
2026
PLAY-DOH 70th anniversary
The creator brand enters its 70th year — a family co-play showcase window.
2027
MY LITTLE PONY 45th anniversary
Generational nostalgia plus an active fan ecosystem — dress-up and social ready.
2027
LITTLEST PET SHOP 35th anniversary
Collect-and-nurture nostalgia for the digital-native cohort.
2028
MAGIC: THE GATHERING 35th anniversary
Expect marquee sets and crossover spotlights around the milestone year.
2028
POWER RANGERS 35th anniversary
A team-hero revival window for action and brawler crossovers.
2029
TRANSFORMERS 45th anniversary
The flagship's 45th — the strongest possible stage for a headline collaboration.
2029
NERF 60th anniversary
Six decades of blaster culture — shooter battle-pass territory.
2029
G.I. JOE 65th anniversary
Retro military action for hardcore shooter and SLG audiences.
2030
MONOPOLY 95th anniversary
The world's best-known board brand, months from its century mark.
Computed from public brand founding years — natural first-reveal moments for collab content.
Entertainment windows
TRANSFORMERS screen universe
Paramount's film slate keeps the brand in theatrical cycles — launch collabs against release windows.
MAGIC Universes Beyond cadence
Multiple crossover sets per year keep outside-franchise windows routine — plan in annual batches.
POWER RANGERS brand refresh
A new content cycle in development — early movers can shape the collaboration.
D&D rules cycle
The 2024 core rulebooks refreshed the setting — digital adaptations ride the new-rules wave.
Based on publicly announced plans and ongoing series cadence; final schedules subject to official announcements.
Concept directions we would propose first
TRANSFORMERS × SLG season arc
Faction-based season themes, base skins and a commander lineup across one quarter.
MONOPOLY × casual board event
Board-run progression loop with property-trading mini-seasons.
MAGIC × card roguelike set
Five-color spell system mapped to deck-building roguelike mechanics.
MY LITTLE PONY × social dress-up
Character collections, friendship quests and UGC outfit workshop.
On the IPverse side
Licensing calendar
Subscribe to brand windows and get lead-time alerts before they open.
DeepMatch multi-proposal compare
Side-by-side proposal variants scored on data, ready for licensor review.
China collab case library
Deeper China-market case coverage to back territory-specific pitches.
Collab effect benchmarks
Post-launch performance baselines by genre and IP tier.
Platform roadmap items rolling through the next two quarters.
06 · PROCESS
From briefing to launch in seven steps
A standard pipeline run by the IPverse team. Durations are common industry ranges, not commitments.
01W1
Submit your game brief
Genre, markets, audience, live-ops calendar and target IP categories.
Deliverable · Game brief sheet
02W1–W2
IPverse matching & data backing
Brand × genre × territory matching backed by 100,000+ collab events.
Deliverable · IP matching report
03W2–W3
Mutual screening & NDA
Fit review on both sides; scope of discussion and confidentiality set.
Deliverable · Assessment checklist
04W3–W6
Concept proposal
Key art direction, gameplay fusion and the character usage list.
Deliverable · Concept proposal deck
05W6–W10
Business terms & signing
Fee structure, minimum guarantee, territories and term.
Deliverable · Term sheet
06W10–W18
Production & brand review
Asset production with brand-guideline review rounds.
Deliverable · Review-round log
07W18+
Launch & retrospective
Data sharing, effect review and renewal evaluation.
Deliverable · Post-launch report
Start with a game brief
Send us your genre, markets and target window — the first matching report usually takes one to two weeks.
07 · MUTUAL REQUIREMENTS
What we ask, what we guarantee
A two-way bar: what a licensing partnership expects from your team, and what IPverse commits to yours.
The bar a licensed partnership holds
Brand safety & content review
In-game content follows the brand guideline and review rounds.
Character & art usage boundaries
Usage scope, proportions and forbidden treatments agreed up front.
Asset & store-page quality bar
Store pages and UA creatives meet a joint quality standard.
Territory & term windows
Regions, platforms and live windows locked before production.
Data sharing & retrospective
Event-level results shared for renewal decisions.
What IPverse brings to the table
Data-backed proposals
100,000+ collab events behind every recommendation.
DeepMatch translation
Your game brief, rewritten in the language licensors read.
China launch experience
Yodo1's local publishing, UA and compliance playbooks.
Full-cycle project management
One team from brief to launch, with weekly cadence.
Post-launch review
A written effect report to back the next season's case.
General framework only — specific terms are governed by the agreement signed by both parties.
08 · FAQ
Frequently asked
The questions teams ask before the first call.
We've never contacted Hasbro — can we start through IPverse?
Yes. Submit your game brief, get the matching report, and the IPverse team advances the first round with the licensor side on your behalf.
How are licensing fees and guarantees structured?
Industry-standard structures combine a fixed fee, revenue share and a minimum guarantee; the mix varies by brand tier, category and territory.
How long does brand review usually take?
A single concept review is typically counted in weeks; the full loop depends on how complete your asset package is.
Can small and mid-size teams get top brands?
Top brands weigh category fit and publishing capability most; emerging genres often have open windows.
Is mainland China licensed separately?
Usually yes — territories are split in the agreement and mainland China is scoped explicitly.
How long can collab content stay in the game?
Commonly a limited-time event window, with evergreen or rerun clauses negotiable.
Does IPverse charge for this?
Browsing the platform is free; matchmaking fees are explained after cooperation is confirmed.
General explanations above do not constitute an offer; specific terms are subject to the agreement signed by both parties.
HASBRO ZONE · GET IN TOUCH
Bring your game into the Hasbro portfolio
Tell us about your game and target window — we'll come back with a matching report and a first proposal path.
Hasbro, TRANSFORMERS, MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, NERF, MY LITTLE PONY and related names and marks are trademarks of Hasbro and its affiliates, referenced here for identification only. This page is produced by IPverse (Yodo1) and is not an official Hasbro page.