in game collaborationmainland_chinaOct 31, 2022
Mini World x My Little Pony: Mini Girls Group
The sandbox game Mini World collaborated with the animated IP My Little Pony on October 31, 2022, launching a limited-edition 'Mini Girls Group' blind box series. Each physical product contained an activation code to redeem exclusive in-game character skins, creating a closed-loop engagement model between tangible merchandise and digital gameplay.